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Thought Leadership from Nelson Santini
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Hey SMBs; GenAI is your force multiplier.
Here are three examples where SMBs can use GenAI as a force multiplier and compete quantitative and qualitative with larger competitors.
Nelson Santini
Jan 9, 20244 min read


CPQs and GenAI should be “besties”.
Boost Your Sales Game: How Automation Transforms Proposal Creation for Swift and Successful Deals
Nelson Santini
Jan 7, 20244 min read


Supercharge B2B Sales Teams with GenAI
Leveraging Generative AI to Supercharge B2B Sales in Resource-Constrained Corporations
Nelson Santini
Jan 4, 20244 min read

Make it easy for your selection board
Don’t let your company spend hundreds of thousands of dollars developing great solutions only to screw up the pitch.
Nelson Santini
Jan 19, 20214 min read

It’s Not Cheap to “Pink” and “Red” Team.
I’ve seen my fair share of “happy” to “glad” changes while working through Pink and Red Team reviews, and quite frankly when I dug in to get
Nelson Santini
Dec 16, 20203 min read

Avoid “No Bids” and win better deals
BD’s job is to make sure proposal’s Pwin is overwhelmingly higher than the aggregate Pwin of the competitors.
Nelson Santini
Oct 21, 20204 min read

A tool box to master Proposal Management, and WIN!
While these teams share some tools in their modern day “cloud-based” toolboxes, like a CRM tool; there are some tools created uniquely and p
Nelson Santini
Oct 6, 20204 min read

Salt and Pepper Knowledge
Gray Beards have advice worth “coin” If you are a Government contractor, and you can remember visiting your customers, partners or peers’...
Nelson Santini
Sep 25, 20204 min read

Gain agility in your RFP offseason
This offseason, prepare your Proposal Team and your SMEs to improve their Pwin and record over the next FY. Here are five activities to cons
Nelson Santini
Sep 19, 20206 min read


Develop an “elastic” proposal team to have more “at bat” oppys.
A well-groomed, trained and elastic Proposal Team is as important to your business livelihood as your BD Team.
Nelson Santini
Sep 15, 20204 min read

Warships have no deckchairs.
Making effective changes to own the POST-COVID era. If you have ever walked the topside of a US Navy warship, you will notice that aside...
Nelson Santini
Aug 27, 20204 min read


Necessity mothers all inventions. Come to find out; adaptations too.
Business life after COVID19 - we all have to improvise and adapt.
Nelson Santini
May 12, 20203 min read

Is your business gearbox in perfect synch?
Synchronize your departmental functions to optimize your business performance
Nelson Santini
May 5, 20202 min read

Sales Operations - Best Asset Never Seen
The Business Operations or Sales Operations team is a formidable tool for the enterprise.
Nelson Santini
Feb 1, 20163 min read

Next Generation Consulting
“The last 20% of a job usually commands 80% of the effort”
Nelson Santini
Dec 1, 20152 min read

Sure, mind your Ps & Qs, but don’t forget your Ts & Cs.
Negotiating Ts & Cs often require significant time and attention. Don't let this slow down your sales cycle.
Nelson Santini
Oct 28, 20152 min read

In Sales, Lose Early to Win Faster!
Take decisive action and remove bad opportunities from you pipeline sooner rather than later.
Nelson Santini
Oct 21, 20152 min read

Work Your Plan and Hit your Q4 Sales Goal
It is never too early to look for and understand your sales activity trends. They will tell you what to do, if you pay attention to them.
Nelson Santini
Oct 12, 20152 min read

5 Smart Tips to help you Hit your Q4 Sales Goal
If you need Q4 to get “in the black” and make your sales for the year, here are five smart tips that are a “must do” to get on track.
Nelson Santini
Oct 10, 20153 min read

For the love of CRM drop-down fields
Why do so many companies still require their sales professionals to thoroughly document opportunities in CRM on unstructured text fields?
Nelson Santini
Sep 22, 20153 min read
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